Maldives.

A luxury resort in the Maldives shows how an environmental friendly approach is not only a moral imperative, but it also elevates the guest experience under the service promise of premium hospitality.

client

Gili Lankanfushi

Platform

Website, Social Media

deliverables

Ideation, Concept, Production

Explore

The Impetus.

Gili Lankanfushi wanted to shed a light on their philosophy and how it is lived in the daily operations of the resort. The goal was to spotlight their commitment to luxury service and its inseperable grounding in environmental conscience.

The plan was to further deepen the emotional bond with their customer base, as well as increasing awareness amongst their social media following.

A candid conversation.

The creative concept we worked out with the Gili team entailed a simple but touching narrative. We decided to build the story around Gili’s executive chef Hari who, himself, is a strong advocate for sustainability.

With his sharing of his personal and candid views, we were able to craft a story that connects the brand with their audience in a very direct way. This enabled us to keep the narrative straightforward, without any diversions from Gili’s main communication objective.

This area is a WIP

Maldives have a classy reputation delivering large-scale, immersive cinema in theatres all over the world. However, they faced the challenge of bringing the power.

Subjective.

IMAX has a world-class reputation delivering large-scale, immersive cinema in theatres all over the world. However, they faced the challenge of bringing the power.