The target audience for this project was specific. That allowed us to formulate a narrative that would directly pin-point a vast number of things likely to excite the audience.
We chose a romantic couple to portray the experience. Together they explore the gems of Da Nang and Kuantan, from culinary highlights of the local cuisine to rich historical sights and stunning nature views. Seen through their eyes, we created a sense of adventure and joyful exploration. This approach aligned the audience’s desires with the brand’s objective perfectly.