Desti Saint.

We discovered luxury fashion start-up Desti Saint through their viral Kickstarter campaign and came on board to help them transition their business to the next level. We loved the ingenious concept for their product: a designer handbag which converts into two different styles, bringing joy to women who love to be playful and appreciate freedom of choice. This project aimed to promote Desti Saint’s handmade designer handbags and their ‘reverse’ feature. Desti Saint wanted to convey her brand’s spirit of joy and laughter with a sense of classiness and sophistication.

Desti Saint
Social Media
Ideation, Concept, Strategy, Video, Graphics


We planned to create something elegant, exciting and fun. It was most important that our creative design would bring out the brand’s upbeat nature. Therefore, we decided to use different colours, contrasts of light, objects like mirrors, and graphic design.

No items found.


It led to a very unconventional look that is exhilarating and visually supports the ‘reverse’ function of the handbag. The brand was positioned at the root of this theme. Represented through Desti Saint’s brand colours, the logo, and the light-hearted action itself, we fully accomplished the communication objective.

No items found.


No items found.


"Professional and creative. Takes time to understand objectives and desired outcomes and translating that into beautiful story-telling."
Siew Hoon Yeoh, Founder of WiT